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E-SCAPE PRODUCTIONS LLC PRIVACY NOTICE


Last updated: March 11, 2022

This notice explains how E-Scape Productions LLC (referred to  as “we” in this notice) collects, stores, uses, or otherwise processes  the personal data of end users of our Services as defined below  (referred to as “you” in this notice), and what rights you have if we  are processing your personal data.

In this notice, “Services” refers to our Games, Websites, and any related services or properties we control; “Games” refers to our games, applications, and other products, including Angry Birds games and many others; and “Websites”  refers to websites and other online properties we control, including  https://escapeproductions.biz. The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.

This notice applies to all our Services, unless a separate notice is  supplied with a particular Game or other Service. Where a separate  notice is supplied, that notice applies instead. In addition, our  Services may link to or otherwise allow you to navigate to properties  controlled by third parties. Please consider that this notice does not  apply to properties controlled by third parties and that the operators  of those properties may collect and use your data following their own  policies.

It is important that you read this notice before accessing or using  the Services so that you are aware of how and why we may use data  relating to you. While many sections include a short summary which  provides an overview of their content for convenience and ease of  reference, we recommend that you read this notice in its entirety. In  addition to this notice, we encourage you to carefully review our Terms of Service, which govern your use of our Services.

  

1 Data controller


By “data controller,” we mean an entity that determines how  and why personal data is processed. With regard to the activities  described in this notice, we are the data controller. Our company name  is E-Scape Productions LLC. Our address is 7950 Meridian Drive, Pasadena, MD 21122, USA.

While operating the Services, we may share your data with partners we  work with. Some of these partners are data controllers independently of  us and, therefore, independently determine how and why they process  your data. For more information on these partners and the ways in which  they may process your data, please refer to section 6 of this notice.

  

2 Contact information


In matters related to this notice, you can reach us by email at escapemobileproductions@gmail.com.

We have also designated a Data Protection Officer (“DPO”)  to oversee our data protection related matters. If you have any  questions or concerns about the way we use your data, you may contact  our DPO by email at escapemobileproductions@gmail.com.

  

3 Why do we process your data and on what basis?


We may use your data for various purposes in connection with  our Services. To have a complete view of these purposes, please press  the plus sign. If you are looking for a summary at a glance, we hope the  following is useful:

  • When you use our Services, we process your data in ways that enable  us to provide the Services to you (for example, saving your game  progress).
  • Your data also enables us to provide related services (for example,  account services and support), to maintain our Services (for example, by  troubleshooting issues you encounter or moderating our Games), and to  improve the Services (for example, by running surveys to get your  feedback).
  • Moreover, we may show ads to you in our Games or advertise our  Services to you on third-party properties, and may use your data to make  this possible and to make those ads relevant to you.
  • From time to time, we may need to use your data for other purposes such as fraud prevention, auditing, or compliance.

 

To perform our contract with you, we may process your data as necessary to:

  • create and maintain an account for you in our Games or other Services where applicable,
  • enable you to play our Games or use our other Services,
  • provide the correct version of our Games or other Services to you  (for example, by selecting an appropriate language version for you),
  • where available, enable you to communicate with other users in our  Games or other Services (for example, by providing or managing chat,  communities, forums, or other similar features within the Services or on  third-party platforms),
  • send you service-related communications (for example, technical notices, security alerts, or administrative messages), or
  • verify your purchases or other transactions in our Games or other Services.

Based on our legitimate interest to make our Services the best they can be, we may process your data to:

  • operate and maintain our Services (for example, by making sure our Services are secure and function as intended),
  • troubleshoot or debug any bugs, errors, or other issues in our Services,
  • measure and analyze the use of our Services or data we collect  through our Services (for example, to discover trends or other insights  or to inform our operations),
  • create data that is not identifiable to you (for example, aggregate data), which we may then use and share freely,
  • conduct surveys or other research to learn more about our users, or
  • improve our current Services or develop new Services.

Based on our legitimate interest to make sure you have the best  possible user experience in our Games, we may process your data to:

  • personalize your gameplay experience in our Games based on your activity,
  • provide you with offers and rewards in our Games based on your activity,
  • where available, enable your gameplay across multiple devices (for  example, by allowing you to connect a third-party account with our Games  for that purpose),
  • where available, provide social features (for example, clans,  matchmaking, or leaderboards) or competitions, promotions, or events in  our Games or other Services,
  • handle your support requests or otherwise manage our relationship with you, or
  • send you service-related communications (for example, technical notices, security alerts, or administrative messages).

Based on our legitimate interest to make sure our Services are a fair  and safe environment for all users or, where applicable, based on a  related legal obligation, we may process your data to:

  • ensure that you have access to content and features which are appropriate for you, for example based on your age,
  • moderate and monitor the use of our Games or other Services  (including any messages sent through the Services), either automatically  or manually, or
  • ensure that our Terms of Service and, in particular, our Code of Conduct are followed.

Based on our legitimate interest to promote our Services and to make  sure we reach interested audiences, we (and our advertising partners  acting on our behalf) may process your data to:

  • keep track of installations of our Games (including the source of each install),
  • measure, analyze, and improve the effectiveness of our advertising (including our advertising outside of our Services),
  • send you communications about offers, rewards, events, or other news related to our Services or other operations,
  • show or not show our ads to you based on your activity (including by limiting the number of times you see our ads), or
  • advertise our Games or other Services to audiences who our advertising partners believe have interests similar to yours.

Based on our legitimate interest to provide you with relevant ads in  our Games and to fund our Services so that we can keep providing them to  you, we may process your data to:

  • show ads to you in our Games, either from us or our advertising partners,
  • keep track of your activity in our Games to learn about your interests and improve the advertising in our Games, or
  • personalize the ads you see in our Games to make them more relevant to you.

Based on our legitimate interest to safeguard our operations, we may process your data to:

  • detect, investigate, or prevent fraud or fraudulent or otherwise unauthorized behavior,
  • audit our operations or processes (for example, to verify that they  function as intended and according to regulatory or contractual  requirements), or
  • establish, exercise, or defend our legal rights to the extent permitted by applicable laws and regulations.

With your consent, we may process your data:

  • to share it with our advertising partners (specified when asking for your consent, including for example any of those listed here)  for their independent use under their own privacy policies, which may  include creating a personalized ads profile about you, selecting  personalized ads for you, measuring ad performance, generating audience  insights, and other uses,
  • to send you newsletters or other similar communications if you have  subscribed to them (for example, when creating an account with us or  through a subscription form on our Websites), or
  • for other purposes explained to you when we ask for your consent  (for example, using your GPS location to provide location-based  experiences).

Finally, we may process your data as necessary to:

  • comply with legal obligations which we believe apply to us  (including accounting and tax requirements, requirements to limit access  to our Services, and requirements to provide information to competent  authorities upon due request) or
  • protect your vital interests or the vital interests of another person.

In addition, we may process your data for additional purposes which are compatible with any of the purposes listed above.

We do not use your data to make automated decisions which  significantly affect you. By an “automated decision,” we mean a decision  made by an information system without any human intervention.

  

3.1 Advertising


Advertising funds our Services and enables us to make our  Games available free of charge. In our Games, we show our own ads and  also ads from third parties. We also advertise outside of our Services  on third-party properties such as websites or applications. In both  scenarios, we and our advertising partners typically use pseudonymous  identifiers related to your device to select ads which are relevant to  you, to measure the effectiveness of advertising, and other related  purposes. Where allowed by applicable laws and regulations, by using the  Services you consent to us sharing your data to our advertising  partners (listed here)  for interest-based advertising and other related purposes. You may  manage your preferences in the settings of our Games or your device. For  more information on how we and our advertising partners may use your  data for advertising purposes, and how you can control the use of your  data for these purposes, please press the plus sign.

 

Mobile advertising relies on the use of certain online  identifiers, in particular Advertising IDs but also IP addresses and  other identifiers. An “Advertising ID” is an  alphanumeric string of digits typically provided by a device or its  operating system. It is consistent across applications installed on the  device, even if those applications are from different publishers. The  Advertising ID is known as the Identifier for Advertisers (“IDFA”) on iOS devices and Google Advertising Identifier (“GAID”) on Android devices.

Advertising IDs are used for interest-based advertising and other  advertising related purposes as a means of establishing a pseudonymous  identity which remains constant from one application or other property  to another. You can control the extent to which your Advertising ID is  used in this manner. Using the privacy settings on your device, you can  typically reset and/or limit the use of your Advertising ID. For  example, you can choose to not “allow apps to request to track” on iOS  devices or to “opt out of interest-based ads” on Android devices. These  settings are specific to each device, which means that you should set  them to your desired state on each of your devices individually. Our  Games may offer additional options to opt in to or out of advertising  related uses of your data. Where available, these options are found in  the game settings, and you may be prompted to select your preferences.  It may take some time for your selection or any updated settings to take  effect. Please consider that resetting or limiting the use of your  Advertising ID will not stop you from seeing ads, but the ads you see  may be less relevant to you.

For more information on mobile privacy settings, we encourage you to  refer to resources such as the Network Advertising Initiative’s guide on  mobile device opt outs (link). However, please consider that we do not maintain those resources and cannot guarantee their accuracy.

When you see ads in our Games, we may share your  Advertising ID and IP address, along with information about the game and  your device, with our advertising partners. Our advertising partners  may also collect information directly from our Games through  technologies such as software development kits (SDKs). In each case,  they may use your data for a number of purposes, including to limit the  number of times you see an ad or to personalize the ads you see to make  them more relevant to you (for example, based on the past activity they  have associated with your Advertising ID). For more information, please  refer to the privacy policies of our advertising partners listed here.

When you see our ads outside of our Services (for  example, on third-party properties such as websites or applications),  the ad network involved in delivering that ad to you may, based on  information such as the past activity they have associated with your  Advertising ID and data about user engagement with our Services, have  determined that you may be interested in our Services. Ad networks may  also use your data to:

  • limit the number of times you see our ads,
  • inform users who have previously played our Games about new content, updates, or other news related to those Games, or
  • refrain from showing our ads to users who already play the Game being advertised.

In addition, ad networks may provide services where they use  Advertising IDs or other identifiers to find users who are likely to be  interested in our Services because their past activity or interests are  similar to those of others known by the ad network to use our Services.

For both ads in our Games and our ads outside of our Services,  Advertising IDs or other identifiers are also used for ad measurement,  which involves the collection of metrics such as views, clicks, or  installs generated by an ad. This measurement data may be directly or  indirectly collected or received by multiple parties involved in ad  delivery (including us and our advertising partners), for example  through technologies such as conversion pixels inserted into ads. It is  used for purposes such as to provide measurement services, to detect,  investigate and prevent fraud or fraudulent behavior, or to settle  payments between the parties involved in ad delivery.

  

3.2 Cookies and similar technologies on our Websites


Like most websites today, our Websites may use cookies or  similar technologies (for example, local shared objects or web beacons).

A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”)  or a third party involved in providing content, functionality, or  services such as analytics or advertising for the website you visit (“third-party cookies”).  Cookies are typically used to identify or “remember” your device, for  example to enable functionality, facilitate audience measurement,  improve performance, or store your preferences.

When you visit our Websites, you may be prompted to make a choice  regarding cookies. Some cookies may be strictly necessary for the  operation of the Websites. These cookies will be used and stored on your  device independent of your choices regarding other types of cookies.  You can also control the use of cookies using your browser or device  settings, for example by disabling some or all cookies or configuring  your browser or device to notify you when cookies are being set.  However, please consider that disabling cookies may affect your ability  to use the Services.

  

4 What data do we process?


When you access and use our Services, we may collect  information you submit to us or through the Services, for example when  creating an account, sending messages in the Games, or contacting us for  support. We may also automatically collect information about your use  of the Services and the device you use to access the Services, including  identifiers such as an Advertising ID. When you see our ads outside of  our Services, we may collect information about your interactions with  those ads. We may use the data we collect to infer other data, for  example about your content preferences. To find out more, please press  the plus sign.

 

We may process the following data relating to you:

  • your name, email address, or other contact information if you have  provided them to us (for example, when creating an account with us or  subscribing to our communications),
  • your age or information about when you were born,
  • online identifiers such as your in-game alias, IP address,  identifiers we assign to your account, or hardware or operating system  based identifiers including your Advertising ID,
  • technical information about the device you use to play our Games or  use our other Services (for example, information about its type, model,  manufacturer, operating system, language, display, processor, or  memory),
  • your coarse location (for example, country, state, or city), inferred from your IP address,
  • information about your use of the Services (for example, information  about your progress or purchases in our Games, your use of an account  you have with us, your visits to our Websites, or your interactions with  ads in our Games),
  • information about your interactions with our ads outside of the  Services (for example, on third-party websites or applications),  including information on how you were referred to our Games or other  Services,
  • crash logs or other information related to bugs, errors, or other issues you encounter in our Services,
  • inferences we make based on your activity in our Services (for example, about the content you might enjoy),
  • messages or other communications you send to us or through the  Services or related communities managed by us on third-party platforms  (for example, your chat messages in our Games, emails you send to our  support team, or messages you post to official community groups for the  Games),
  • if you choose to connect a third-party account (for example, a  social media account) with our Services, information we receive from the  third-party account provider (for example, an account name, identifier,  or email address to enable cross-device gameplay or a profile name,  picture, or friends information to provide social features),
  • if you make purchases in our Games, information we receive from  third-party payment service providers to validate those purchases (note  that we do not receive your credit card or other payment method  information when you make purchases in our Games),
  • if you have subscribed to our communications, your content  preferences or other information you submit to us when subscribing to  our communications,
  • if you participate in our surveys or other research, any comments,  feedback, responses, or other information you provide to us when doing  so (for example, information about your background or experience with  our Games),
  • information about your choices regarding your data (for example, any consents you may have given or withdrawn),
  • any other information you choose to submit to us through our Services or otherwise, and
  • with your consent, other information explained to you when asking  for your consent (for example, your GPS location for location-based  experiences).

We do not expect or intend to collect or otherwise process any  special categories of data relating to you. By special categories of  data, we mean genetic, biometric or health information, information  revealing racial or ethnic origin, sex life or sexual orientation,  political opinions, religious or philosophical beliefs or trade union  membership, or information about your criminal offences or convictions.  Please do not provide this kind of information to us or use the Services  to make it available to others.

  

5 Where do we collect your data from?


Primarily, we collect data directly from you or your device  when you use our Services. However, we may also receive data about you  from other companies, for example third-party login providers if you  choose to use them, companies that facilitate the purchases you make in  our Games, or advertising partners involved in delivering our ads to you  outside of the Services. To find out more, please press the plus sign.

 

We may collect data relating to you from the following sources:

  • directly from you when you submit it to us (for example, when  registering an account with us, subscribing to our communications,  sending support inquiries to us, or responding to our surveys),
  • directly from you and/or your device by automatic means when you use  our Services or interact with our ads outside of our Services (for  example, on third-party websites or applications), including through  cookies or similar technologies or software development kits (SDKs),
  • companies that distribute or publish our Games, which may include  both companies in the E-Scape Productions LLC group and third parties (for example,  platform operators),
  • if you interact with ads in our Games or our ads outside of our  Services (for example, on third-party websites or applications), from  our advertising partners involved in the delivery and measurement of  those ads,
  • if you choose to connect a third-party account (for example, a  social media account) with our Services, from the third-party account  provider,
  • if you participate in official community groups for our Games on  third-party platforms, from those community groups or the platform  provider,
  • if you make purchases in our Services, from the third-party payment service provider involved in those transactions, or
  • with your consent, from other sources explained to you when asking for your consent.

Providing data to us is not mandatory. However, we are unable to  provide the Services, or some parts or features of the Services, without  processing your data. If you use our Services, we will collect data  relating to you for some or all of the purposes described in this  notice, depending on the Services you decide to use and your choices  when using them. You have a number of options to limit or control the  extent to which your data is processed. For example, you can choose to  not connect your third-party accounts with our Games (or to utilize the  privacy settings of those third-party services to control the extent to  which your data is shared to us), to use options provided to you in our  Games to manage your preferences regarding the use of your data for  advertising purposes, to use your device settings to reset or control  the use of your Advertising ID or to toggle features such as push  notifications or location tracking, or disable some or all cookies from  your browser settings. At the same time, please be aware that our  Websites may not respond to “Do Not Track” signals in HTTP headers.

  

6 Who do we share your data with?


As we operate the Services globally, your data is likely to be  transferred to and/or processed in countries other than your home  country when you access or use our Services. Where allowed by applicable  laws and regulations, you consent to the transfer of your data outside  of your home country by using the Services. We routinely share data  within the E-Scape Productions LLC group and to our service providers and partners who we  work with to provide the Services. By design, some information (such as  your in-game alias or chat messages) may also be visible to other users  of our Services. More rarely, we may need to share data when making  changes to our corporate structure, when required by applicable law or  regulation, or when necessary for our legal rights or someone’s vital  interests. To find out more, please press the plus sign.

 

We may share your data with third parties to achieve the  purposes described in this notice. This may include sharing data with  the following types of recipients:

  • other companies in the E-Scape Productions LLC group, for example where they help us develop or operate our Games or other Services,
  • persons or companies outside of the E-Scape Productions LLC group that provide  services to us and process data on our behalf when providing those  services (for example, providers of hosting services, analytics  services, services that add functionality to the Services, or other  services that help us develop and operate our Services),
  • other partners we work with while providing the Services (who may  process your data independently of us), including advertising partners  and others listed here,
  • prospective or actual buyers (including their agents or advisors) in  the context of a planned or actual acquisition, merger, or other  business restructuring,
  • competent courts of law or other government authorities where we  believe disclosure is necessary as a matter of applicable law or  regulation,
  • any person or entity where we believe disclosure is necessary to  exercise, establish or defend our legal rights or to protect your or  another person’s vital interests, or
  • with any other person or entity with your consent.

In addition, please consider that some information you submit or make  available through the Services may be visible to other users of our  Services. This typically applies to, for example, your public profile  information in our Games (such as your in-game alias), your chat  messages in our Games, and information used to provide social features  such as clans or leaderboards. You should expect this kind of  information to be publicly available and not submit or make available  any information which you wish to remain private.

We may transfer your data outside of the European Union (“EU”) and the European Economic Area (“EEA”).  For example, a number of servers we use for hosting data are located in  the United States, and some of our group companies or the service  providers we use to provide the Services may be located outside of the  EU and the EEA. These countries may have data protection laws that  differ from the laws of your home country. In these cases, we will  provide appropriate safeguards to protect your personal data. This may  include applying the standard contractual clauses approved by the  European Commission for transfers of personal data or other safeguards  recognized by applicable laws and regulations. Upon request, we can  provide you a copy of the European Commission’s standard contractual  clauses and further details on the applicable safeguards.

  

7 How long do we keep your data?


We will keep your data for as long as necessary to achieve the  purpose(s) for which it was collected, including to provide you with  the Services or to comply with any legal, accounting, or reporting  requirements. We may periodically delete or de-identify inactive  accounts or other data in our Games or other Services.

After the applicable retention period, we will either delete or  de-identify your data or, if neither deletion or de-identification is  possible (for example, due to data being stored on a backup server),  isolate your data from further processing until deletion or  de-identification is possible. We may continue to use data that is not  identifiable to you (for example, aggregate data).

  

8 How do we keep your data secure?


We have adopted measures to provide your data a level of  security appropriate for the degree of risk involved with the processing  activities described in this notice. These measures are designed to  protect your data against accidental or unlawful destruction, loss, or  alteration as well as unauthorized disclosure or access. The specific  measures we employ vary, but typically include, for example, encryption  in transit, pseudonymization of identifying data where feasible,  controls to limit access to services or systems that contain personal  data, and maintaining procedures to handle any suspected security  incidents. Please consider that, despite our efforts to secure your  data, the internet is an inherently insecure environment and we cannot  guarantee absolute security for your data.

  

9 Your rights


You have a number of rights to your data under applicable laws  and regulations. If we are processing your data, you may ask to use  these rights. For example, you may ask to access your data, to request  its deletion, or to withdraw consent where applicable. Please check the  settings menus of our Games to find options to use these rights, or  contact us at escapemobileproductions@gmail.com. To find out more, please press the plus  sign.

 

If we are processing your data, you have the right to:

  • access, correct, or request the deletion of your data,
  • request us to restrict our processing of your data,
  • object to our processing of your data to the extent our processing  is based on our legitimate interests or the legitimate interests of a  third party, or
  • where technically feasible, request a copy of the personal data you have provided to us in machine-readable format.

Where our processing of your data is based on your consent, you also  have the right to withdraw your consent at any time. Where applicable,  you may manage your advertising preferences in the game settings under  “Terms & Privacy” or a similarly named option. Please be aware that  we may continue processing your data despite your withdrawal of consent,  if we have a lawful basis for doing so.

To access your data in our Games or to request its deletion, please  use the automatic tools provided in our Games. You will find them in the  game settings under “Terms & Privacy” or a similarly named option.  On the same page, you can also opt out of our personalized offers, where  applicable. These tools are specific to each game, which means you  should submit your request in each game separately. Please use these  tools to submit requests. This helps us validate, process, and fulfill  your request more quickly and reliably.

If you have created an account with us for use across our Games,  automatic tools to access data associated with the account or to request  its deletion are provided through the account settings. These tools are  specific to the account used across our Games, which is separate from  your account in each individual Game. This means that you should, where  you wish to do so, request access or deletion for the Games you play  separately as described above. Please submit requests through the  account settings. This helps us validate, process, and fulfill your  request more quickly and reliably.

To unsubscribe from our marketing communications, please use the  unsubscribe link provided in the messages we send. The unsubscribe link  is typically found at the end of the message.

To exercise any of your rights, you may also contact us at  escapemobileproductions@gmail.com. To fulfill requests submitted by email, we may need  to confirm your identity to verify your right to make the request, which may involve requesting additional information from you. For example, we  may ask you to provide sufficiently detailed information about the  account to which the request relates to enable us to confirm that you  are the account holder or acting on their behalf. While we will usually  not do so, we reserve the right to charge you an appropriate fee for the exercise of your rights where permitted by applicable laws and  regulations.

Finally, you always have the right to lodge a complaint with your  local data protection authority (such as the Office of the Data  Protection Ombudsman in Finland) regarding our processing of your data. However, we ask that you reach out to us first to allow us to address  your concerns.

  

10 Note for California residents


If you are a California resident, please be aware that under the California Consumer Privacy Act of 2018, as amended (“CCPA”),  you are entitled to receive specific information on how we process your data. You also have specific rights to your data, including the right  to opt out of the sale of your personal information. To review this specific information and familiarize yourself with your rights under the  CCPA, please review our Supplemental Privacy Disclosure for California Residents.

  

11 Children


Our Terms of Service require you to represent that you are at  least 13 years of age. We ask that you do not use our Services if you  are under that age. This is because our Services are generally not  directed to children but are intended for adults and designed primarily  with adults in mind.

We typically do not know the age of an individual using our Services.  However, there are circumstances in which we may ask you to confirm  your age to us or your age may otherwise become known to us. If we  discover that you are under 13 years old or do not meet a different age  threshold we observe due to applicable regulatory or platform  requirements, we may take steps to limit, suspend, or terminate your  access to the Services. If your access to the Services is not suspended  or terminated, we will limit the use of your personal data to what is  necessary for the internal operation of our Services and other uses  permitted by applicable laws and regulations and platform requirements.  This may include removing access to certain parts or features of the  Services.

  

12 Changes


We may update this notice from time to time, for example due  to changes in our operations or the legal obligations that apply to us.  Updates will be made available here. We may also inform you of any  changes by other means that are appropriate to the significance of the  changes.

  • Privacy Policy
  • Terms and Conditions

E-Scape Productions LLC

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